Repackaging of goods is a term that many traders and wholesalers encounter. Repackaging, also known as packaging, consists in moving the goods from the warehouse or collective packaging to the final packaging, in which it will be delivered to the customer or even directly to the retail consumer. In the case of wholesale, repackaging is a special service that allows you to increase the attractiveness of the offer and attract more customers.
Repackaging goods in wholesale trade
Repackaging of goods in wholesale is the process of moving goods from one package to another, usually to facilitate transport or to prepare the goods for retail distribution. The repackaging service may also include changing the labels or markings on the packaging. Repackaging of goods is often used in wholesale trade, because it allows for increasing the efficiency of transport and distribution by placing goods in packages of appropriate sizes and quantities for a given recipient. This can also help protect the goods during transport and storage.
Repackaging of goods is also called packaging in the professional nomenclature. It is worth noting that repackaging concerns only changes within the product packaging, and not changes to the physical characteristics of the product itself.
Examples of activities that may take place during repackaging in wholesale trade include, for example, applying appropriate barcodes to the packaging, making the visual design of the product more attractive, labeling supplementing product information, repackaging the product into a completely different packaging (e.g. promotional packaging of a given product, which will be used for a limited period of time).
What is repackaging?
Packaging of goods is the process of preparing products for retail sale by placing them in their final packaging, such as boxes, bags, cans, bottles, plastic bags, etc. The purpose of packaging the goods is to protect them against damage and enable easy transport and proper presentation on store shelves.
The activities performed during the repackaging of goods can most often be divided into:
- Inserting and labeling (sticking an additional label with information about the product on the original manufacturer's packaging or adding the so-called promotional leaflet);
- Palletizing and preparing goods for safe transport (preparation of products for transport on a pallet);
- Repackaging into new packaging (complete replacement of factory packaging with new packaging);
- Completion (preparation of a set of products, most often used in the case of "2+1" promotions).
In the case of large-series goods, packaging can be performed using special machines and production lines. In retail trade, the packaging of goods is an important element of the marketing strategy, because the packaging of the product may affect the customer's purchasing decision. For this reason, many retailers choose to repackage into personalized packaging to differentiate their merchandise from the competition. Such a packaging personalization service is also increasingly offered by wholesalers.
Repackaging goods - what are the benefits?
Repackaging goods can bring many benefits. The main benefit is facilitating the transport and distribution of products. Repackaging of goods allows you to pack them in packages of appropriate sizes and quantities for a given recipient. Wholesalers offering packaging services can easily adapt the service to the customer's requirements.
Another advantage is space saving. Repackaging goods into smaller packages allows you to reduce the volume of transported products, which may ultimately lead to lower delivery costs. The issues of safety and protection of goods are also important. Repackaging products can help protect them during transport and storage.
Among the benefits of repackaging, one should also mention easier presentation of products on the store shelf. Changing the collective or original packaging into a packaging with a more attractive or unique design can improve the presentation of the goods, attract the customer's attention and, as a result, increase sales. It is also worth mentioning the unification of the assortment, which can also affect the customer's activities. Repackaging goods in uniform packaging can unify the appearance of the assortment and facilitate its identification for customers.
Is it profitable to repackage products in a warehouse?
Optimization of repackaging of goods, i.e. increasing the efficiency of packaging production, quality and minimizing the price, can be achieved through the use of advanced machines and specialized production lines. Such equipment is available not only to companies specializing only in the production of packaging, but also to wholesalers (including food wholesalers).
Many retailers wonder if the service of repackaging goods directly by the distributor is profitable. In fact, it depends on many factors, such as: type of goods, their price, repackaging costs, expected profit margin, etc. In some cases, repackaging products in a warehouse can be profitable, as it can bring benefits in the form of easier transport and distribution, saving space and reducing transport costs, as well as improving the protection of goods (appropriate packaging may be of particular importance in the case of food products).
In other cases, however, repackaging may be too high for the expected profit margin, making repackaging unprofitable. To determine whether repackaging products at a warehouse is profitable, you need to carefully analyze all the factors involved in this decision and compare the costs and benefits. A good solution may be to contact the wholesaler directly. It will not only allow you to get acquainted with the comprehensive offer, but also to negotiate favorable terms of the order combined with the packaging service.
What to pay attention to when repackaging food products?
Repackaging of food products in a warehouse can be profitable if it allows to increase the efficiency of transport and distribution, save space and transport costs, protect goods, etc. In the case of food products, however, it is important to maintain appropriate safety and hygiene measures, such as the use of appropriate packaging and labels and compliance with food storage and transport regulations. For short-term food products such as dairy or meat, it is also important to maintain the right temperature during transport and storage to prevent spoilage. It is therefore worth using the services of trusted suppliers.
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